Dealers won't stick to a co-op ad schedule, but they will continue their subscription to a cooperative publication that occasionally features their customer and has a customized cover/pages about their company. It works - and it's a proven formula for success.

We have a long history of working with dealers to solicit their customers for stories, getting approvals, and getting their ad buy-in. If you like, we can step into the billing process and invoice your dealers direct, billing you only for a portion of the total cost.

As your publication develops, you also become prepared to provide a world of photos, stories, and regional information to the general trade media, plus have a rich resource for your own sales presentations and literature.

This is like deciding to work out on a daily basis - you just have to make the commitment. It works, it's simple, and we can help you make it happen.

Email me, Harold Wallace, and I'll talk you through the process: h.wallace@gallowaywallace.com